Stephen Covey spoke of ‘First things First’, important things first. He borrowed Eisenhower’s Urgent/Important Matrix Michael Heppell and others speak of allocating time to the categories: ‘Me’, ‘Key’, ‘stuff’ – where ‘Key’ projects are the mission critical important ones… yet how often all the urgent stuff pushes out the important. ‘Me’ times – are, well it says it on the tin doesn’t it – times for YOU – and that’s important too.