dgbmcc 
I keep six honest serving men,
they taught me all I knew.
Their names are What and Why and When
and How and Where and Who

from The Elephant’s Child, Rudyard Kipling

Six Questions to ask about anything and everything?

Kipling Questions: What, Where, When, Why, Who, How?

Use them to brainstorm on your own or with a group

  • What? is it, could happen, would happen if…
  • Why? Why, Why is, does it have to be…
  • When? is the right time, do we start…
  • How? can we do it, will it be achieved…
  • Where? should this happen, is best, are the target audience…
  • Who? is involved, are we involving, excluding…

Further reading: