I keep six honest serving men,
they taught me all I knew.
Their names are What and Why and When
and How and Where and Who
from The Elephant’s Child, Rudyard Kipling
Six Questions to ask about anything and everything?
Use them to brainstorm on your own or with a group
- What? is it, could happen, would happen if…
- Why? Why, Why is, does it have to be…
- When? is the right time, do we start…
- How? can we do it, will it be achieved…
- Where? should this happen, is best, are the target audience…
- Who? is involved, are we involving, excluding…
Further reading: